As we learn more about the foods we eat, you may have noticed that the labels and packaging of your food products are attracting more and more of your attention. I still don't understand all the intricacies of food packaging, although I understand a few basics. Until recently, I had never really paid attention to the mysterious multi-colored circles that often run down the bottom of food packaging.
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Rooted in: Connections with packaging
According to Taste of Home, multi-colored circles on packaging have a content-independent function. The term "printer color blocks" is used to characterize these multi-colored shapes, which can be square or circular. Their sole responsibility is to assist the printing teams; they are responsible for printing the packaging.
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Meg Schiraldi, a professional printing engineer, explains that technicians use colored circles to ensure the ink is the right color and quality. They compare the color to that of boxes made abroad to ensure brand consistency. It's that simple! With these rings, printers can ensure color matching and brand consistency on food packaging.
The origin of this concept is the food industry in the Asia-Pacific region.
I maintain that it is important to be aware of this, even as consumers are increasingly selective about what they read on food packaging and labels. The next time you scan a box of your favorite product, you'll understand why these adorable little circles are on the packaging!
Meg Schiraldi, a professional printing engineer, explains that technicians use colored circles to ensure the ink is the right color and quality. They compare the color to that of boxes made abroad to ensure brand consistency. It's that simple! With these rings, printers can ensure color matching and brand consistency on food packaging.
The origin of this concept is the food industry in the Asia-Pacific region. I maintain that it is important to be aware of these facts, even as consumers are increasingly selective in what they read on food packaging and labels. The next time you read a box of your favorite product, you'll understand why these adorable little circles are on the packaging!
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